There’s so much data to keep track of in a single day; website hits, customer relations, fan page analytics, clickthroughs, and more. It can become overwhelming. But the social media firestorm is a necessary avenue for you to market your business, so you do want to keep track every day of what your customers are saying about you, your social media profile, your brand, and your business. So how do you keep track of it all without getting buried in it?
Keep it Simple
Only concentrate on the data that is crucial to your brand. When you promote a sale of your product online, it might be useful to see how many people see that post and comment on it. This would be important for how much people are willing to spend on your brand and whether they care about it. But other data such as how many people randomly comment on your fan pages may not be as crucial. So keep it simple and only concentrate on keeping customers happy when they come to your online pages with a concern and what will generate you some revenue. Also, make sure your social media account management is up to date. If you create new products, announce them on social media. And if you offer contests on your blog, make that known on social media networks as well. Keeping your online profiles current is crucial to the health of your business. Take a glance at the analytics of your page, but then simply focus on keeping your business humming.
You don’t have to be buried in data to keep your online profile popular; all you have to do is focus on customer relations and the analytics of your business model. The rest is simply extra fluff.